Analysis of Music Magazine

Clash is a monthly magazine which features both popular music and fashion. First published in 2004, the publication has since gone on to win a total of 8 magazine awards, including Digital Magazine Awards' 2013 Music Magazine of the Year. 

Clash Music Magazine
I find this magazine in particular to be very original and adventurous with it's covers. Take this issue for example, it's very bright; eye-catching and yet unusual but in an appealing way. Due to Clash's unique style their publications stand out from the rest, which in turn makes perfect sense for it's success.

Masthead: Coloured in a bold orange, the masthead is vibrant which will attract a potential reader. Additionally, a common technique that the publisher follows is to always change the colour of the title. Bringing a breath of fresh air to each of the installments that I think adds creativity and progression without a great deal having been changed.

Main Cover Line: Sticking with the same colour as the masthead, as well as the font of the previous cover lines; it appears Clash has a clear colour scheme that enables the audience or frequent reader of the publication to familiarise themselves. As a result of this, despite the unbroken theme of utilising different colours, the audience will easily be able to recognise the article. Such minuscule and perhaps un-noticeable subtitles at times are still detrimental to the design; simply because it becomes a trademark and almost loses some of it's recognisability if these things were to alter suddenly.

Cover Line: Once again the cover line follows a minimalistic design which can only complement the front-page. Although, the description of the magazine may be discrete and very simple because the entire page itself is somewhat basic it doesn't hinder the theme.

Cover Image: Personally, I really enjoy this cover image, not only is it bold and eye-catching but also incredibly unique. Rarely do you see a magazine cover, let alone music magazine, that features torn up photos that come together as a collage. Consequently, the interesting layout would certainly grab the onlooker's attention; having said that it surprisingly maintains the simplistic idea that Clash clearly favours.

House Style: Clash follows an overall house style, some examples include:

 - Font

 - Colour pallet

 - Layout, being minimalistic.

 - As well as going for something unique, that can surely stand out from                                                   the rest.

Opinion

Whilst maintaining a fascinating and gender neutral front-cover, it seems as though there is no target audience. However, from my point of view it would not be a stretch of the imagination to say that the intended readers are young and attentive with their style of dress as well as choice of music. Ultimately, I very much like the entire appearance of the Clash, particularly this issue. Subsequently, I expect that my sixth form magazine will be influenced by this cover, especially the use of collages in order to have a peculiar whilst striking presentation.